Posted May 26, 2011 by Big Red Boots in energy mixer

American Rebel Energy drink

Red Bull does not come in syrup form.  Neither, for that matter, does Rockstar, Monster or most of the big energy drink brands.  While this can suck for bar owners who constantly have to open cans of energy drinks to use as mixers, it does create an interesting niche market for people who can make an energy drink syrup and give it to bars to use like normal sodas.

I have tried fountain syrup versions of energy drinks before, notably, Turbo energyCool Blue energy (made by the same people as this drink), and Roaring Lion (tho the kind I tried came in a can, they are famous for their boxed syrup version). For some reason, many companies shy away from making energy drinks on fountain drinnks – just because they can charge a premium price for a can opposed to the .69 cent Big Gulp.   Testing these drinks out is always more fun – as it means I get to use my seltzer machine  or head to a bar to guzzle them!

American Rebel is trying to taste as close to Red Bull as possible.  That is pretty common, as most bar patrons ask for a Jager Bombs or Tuaca Bombs and expect the Red Bull flavor.  I whipped out my seltzer bottle and poured it into the syrup that American Rebel sent my way.

After filling to the prescribed line, I checked out my tester bottle.  Of course it looked cool and separated, like a caffeinated lava lamp.  But after a few shakes, the whole thing turned into a uniform yellow – like the color or a wheat ale.  It was darker in color than a Red Bull is, but we are talking small steps on the Pantone scale – not that big a deal..    . I mixed it all up and examined the content.  It looked just like a standard clone energy drink – and smelled like one too.  So far – so good.

The good news is that it is a heck of a lot closer to Red Bull than Roaring Lion, although you can still taste the difference.  Red Bull has a slightly more herbal and less sweet flavor, and this was a bit more bitter and I could taste the Vitamin B bitterness, unlike Red Bull.  I guess if you are mixing this with Jager, you are really not going to taste the difference, but by itself this does not taste as good.  While I understand the need for a bar friendly version of Red Bull, as a customer I would be happy choosing something more unique that did not taste like a store brand energy clone.

On this they hit Red Bull dead on.  We all know that Red Bull is full of calories and High Fructose Corn syrup – and drink it anyways.  American Rebel is the same thing – with HFCS and a count of 113 calories per 8 ounces.  The energy mix is also very similar, with Taurine, Glucuronoloctone, Ginseng Extract, Inositol, Niacin, D-Pantothenol, Pyridoxine HCL and Vitamin B12.  This is powered by 80mg of caffeine from the lab as well as guarana. 
With this mix, you know you are not going to feel one, or really two glasses.  However, knocking back 5 or 6 Cocktails made from this will get you well past jittery  and up to flying high.  Adding alcohol to this would certainly make for either an unforgettable or impossible to recall kinda night.

If I was running a bar and needed an Red Bull clone energy drink on tap – it would be silly for me to not give this a good look. However, as a customer, I would choose their far superior Cool Blue energy for killer energy drink cocktails.

Big Red Boots