Crunk!!! Berry

Lil Jon and company have done it again. Creating such a fantastic mix of flavors, nutrients and great packaging, Crunk!!! berry has blown away every other Hip Hop inspired energy drink ever made, from Pimpjuice to Liquid Ice. More than that, Crunk is strong and unique enough to be on the shelves with the big boys, with an original flavor profile, an energy and focus nutrient mix that works, and enough bravado to carry it into everywhere from bars and clubs to the fitness centers and late night office sessions.

To test out it’s staying power, I brought over a couple cans to a small get together. Mixed drinks were the norm there, where everything from Tuaca Bombs ( tuaca and Monster – it also has a much more inappropriate name too) to the classic Red Bull One of my good friends is a Monster purist. To him, there is only one incarnation of energy drink, and all the rest I bring over to his house pale in comparison. Well, Then I brought over a few cans of the latest flavor of Berry Crunk!!!, and now he has forever switched.

Taste:9
On first whiff, the drink reminded me of a Concord Grape wine It had a sharp twang to it, without being buried in fake grapey soda flavor. After first sip, I was blown away by the juicy flavors in this, all with their own unique taste. You could still savor the pomegranate and acai juices right under the taste of grape. I could even make out the Licorice root and other flavor ingredients dropped into the mix as well. The carbonation is light – and the light medicinal smell is actually welcome, making it taste more herbal and healthy that your average soda.

Nutrition/Buzz: 9
Like usual with Crunk, this is loaded with some really good stuff. This has almost the same energy and nutrition as the other Crunk flavors out there – from Damiana, ginkgo biloba, skull cap, white willow, ashwaganda, milk thistle, horny goat weed in the herbal section, Vitamin C, Vitamin E, Vitamin B complex calcium, magnesium, selenium in the vitamin section. They also really get you moving with the energy blend – which has 196mg caffeine in here, along with green tea ( more caffeine) , damiana, l-tyrosine acetyl and l-cysteine, so it really packs a punch. I got a good 3 or 4 hours of solid non-jittery energy, and tapered off slowly. Usually, high fructose corn syrup in drinks gives me a sugar boost, but then lets me down hard with the crash, but I experienced a nice letdown from this – barely noticeable and very smooth. The calorie count is high – about 240 per can. If only there was a sugar free version of this drink – that would be amazing! Until then, this drink is still very very nice.

Packaging:8
Like most of Crunk!!!’s packaging, the really sold it with the design. You can tell what you are getting into with this bright purple can, and the logo and fonts are all very nicely done and very easy to read. I love how the black blends into the purple, but they still leave the area behind the logo bare metal to set off the name. They also double face the cans, so it is easy to place on cooler shelves.They also place the lid right, so you have their logo facing outward while drinking from the can. The only issue is they don’ t list the caffeine in the can – which I think is a misstep. while not a revolutionary design, they created something both beautiful and functional.

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