snickers Charged


Although I review energy drinks, I thought I would take a moment to talk about the new snickers charged bar. If you can find it – it is certainly worth a try. It is in every way a candy bar – full of peanuts and chocolate and gooeyness, but now is more sour and is loaded with caffeine too!
It is slightly smaller than the average snickers bar, so it is a bit less caloric, but not enough to matter. These are a limited edition thing, so try one if you can find them, just for the fun of it – because I doubt it will be around long.

From the snickers press release:
“This new product responds to current marketplace trends and satisfies two need states craved by consumers who seek hunger satisfaction and a boost of energy.

To meet consumer needs and help millions of Americans take back their energy-zapped afternoons, SNICKERS Brand is proclaiming the post-lunch, pre-dinner hour between two and three p.m. the SNICKERS Charged Re-Power Hour.

‘SNICKERS Charged offers consumers a bar of substance and a delicious and satisfying way to tackle the afternoon hours when one needs to ‘re-power,’ said Michele Kessler, vice president, marketing, Mars Snackfood US. ‘Research shows that consumers desire a product that not only provides a boost of energy but is also satisfying in taste,’ added Kessler.”

Nutrition/Kick:6
Charged comes charged with 60 mgs of caffeine, so it is a nice healthy dose. It also comes packed with taurine and B vitamins, so it is an energy drink in a little snickers flavored package. The taurine added to the nougat, peanuts, caramel and chocolate gives a very unique and not necessarily good aftertaste to the whole concoction.

As for kick – Truly high buzz. The mix of sugar and caffeine and chocolate will keep you bouncing. The problems with that, is you can imagine going through a caffeine and sugar crash – and it hits you HARD. I needed 2 diet mountain dews to overcome the sluggishness. SO great ides, but be wary afterwards.

Taste:6
Taurine and B vitamins with a candy bar is really not such a good idea. If you want a snickers bar, this will leave a bad taste in your mouth – especially if you are not used to energy drinks. Cybelle at candy blog posted she tasted caffeine, I think she tasted the taurine – sour and lingering She clocked her aftertaste for eating one half of a bar at 90 minutes…

Packaging:6
A shiny candy package with a rhino on it. Not very inventive or interesting. But on the other hand, it is just a candy bar – pretty limited playing room.

Snickers Press Release
Candy Blog

2 thoughts on “snickers Charged

  1. nice topic you have shared dear..
    Energy drinks are really healthy and good for health..Alcohol is not or the mixture of both is also bad.
    it never feels that you have do a lot of work.Get it and be fresh again….

  2. nice topic you have shared dear..
    Energy drinks are really healthy and good for health..Alcohol is not or the mixture of both is also bad.
    it never feels that you have do a lot of work.Get it and be fresh again….

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