Movit Gummies are a great idea – Bringing together gummies and new athletic female performance foods.Not that there are many female performance foods out there, as almost all of them are created to appeal to muscleheads and dudes who have hard times fitting through narrow doorways. Some energy fitness companies have created female centered brands, like Redline Princess, but the whole market is still virtually untapped. Movit gummies do this right – where with the right marketing and distribution there could be a goldmine in this idea.
This was created by the wife of the brainchild behind Loud Truck Gummies, Ron Hansen. Setsuko Hansen, a gold medal-winning swimmer from Japan, was working on creating a great tasting performance boosting snack while her husband was making a splash with energy gummies. She also went a step further by supporting breast cancer research with every purchase . A portion of all proceeds go to help find a cure. Her sister was a cancer survivor, and they donate 5ยข per bag received to help the fight against breast cancer.
Nutrition/Buzz:7
Unlike Loud Truck gummies which appeal to a wider audience, Movit was created with women in mind, as something that would not only boost energy, but also boost metabolism, and mental clarity. I think that where this idea would be improved would be to either bump up the amount of gummies in a pack, or boost the amount of energy boosting ingredients in here – it is just not enough to really help. I think the idea and the ingredient list is impressive, but without actually providing much of a boost, this product is not going to fly off the shelves. Women on the go are not going to want a little boost to help them – but would be buying this to feel a real difference in their energy levels during workouts and competitions. A much better idea would be to have this pack hold 30-40 gummies in a resealable pack, and let the woman decide how much she wants to have in her system – so she can have the choice to get a little lift or completely wired.
While in small quantities, this does have a great list of ingredients in it, from Coenzyme Q10 ( Used for everything from helping blood pressure to treating cancer treatment’s side effects), taurine, tons of b and C vitamins, theophyline and theobromine for mental clarity and D-Ribose and glucuronolactone to speed up the metabolism. This stuff definitely has the right ingredient list to be powerful, but the insignificant 32 mg of caffeine is not enough to get anyone awake enough to even notice. People take an energy supplement to feel energized, whether for that competitive edge or just to get you through a particularly grueling workout. Only having only 60 calories per bag of 9 gummies is not bad, but if people don’t feel the difference, it is not going to sell. I would highly recommend either boosting the quantity or the dose for a real impact.
Taste:9
As gummies go, these taste pretty great. These are slightly sour, but this comes across as more of a citrus flavor than actually something bitter. The sorbitol manages to balance out the sour to make a sweet but not too sweet gummy that tastes as good as any gummy you would ever find in a specialty candy store. I could easily eat a couple packages of this in one sitting, as the 9 little chewy pieces go very very fast. With no aftertaste, the tropical flavor is very clean and tasty. Very soft and chewy bears dont quite melt in your mouth, but would be great for those who really get into the gummi thing.
Packaging:9
This ia all about female energy – nothing loud or extreme. In fact, the pink of the package directly correlates to the pink campaign nationwide to fight breast cancer. The fact that these DO help fund breast cancer is a definite plus. I really appreciate all the nutritional listings, including the caffeine content. I think this whole package is designed very nicely, and makes no mistakes, from the font choices to the overall layout. In terms of what they are selling, the minimalist approach works.