Adina coffee drinks are destined for the Natural foods markets near you – and are a worthwhile drink to pick up for a whole host of reasons. First, they are good for the universe by using only Fair-Trade ingredients, helping poorer countries to be more self-sustainable. Secondly, it is good for your body, using a cold filtered process to give you lots of healthy ingredients, and most importantly, it packs a wicked buzz.

Nutrition/Buzz:9
This is a great idea for canned coffee. Not only do they use organic everything, but they also fill this with up to 4 fruit servings of antioxidants – directly from using the entire coffee bean! That means you get all that good stuff from regular coffee, rather than mixing in Goji berry or Pomegranate extract. Not bad for a coffee drink. Also not bad is the 100mg of caffeine in this tiny 8oz can. They do this by adding guarana as an ingredient, rather than brewing strong coffee beans like Shock Coffee, or adding pharmaceutical caffeine like Starbucks Coffee + Energy. Not so surprising is the heavy calorie load (110mg for the 8oz can), as they use organic sugar and milk to sweeten things up – but 100mg is not as bad as so many coffee drinks on the market are. The buzz is long lasting, and the healthiness of the drink is impressive.

SO not only is this little can healthy for you, but also provides almost double the energy of a Rockstar Coffee, Full Throttle coffee or Monster Coffee.

Taste:8
Loved its nuttiness, as you could really taste the strong flavorful Columbian coffee. I don’t usually like ready-to-drink flavored coffees, as their flavor is either too sweet or used to hide the flavor of their coffee underneath. This coffee comes out very strong and full flavored, with the vanilla enhancing rather than masking the organic coffee underneath. The texture of the coffee is also nice, as it is not thick, but not too watery.

My only issue is the aftertaste, which comes across as sour and chalky. I would definitely not chug this down by itself, but with a meal or at least a snack. I think this is a byproduct of the milk they use, but is still very minor in the overall taste of this drink.

Packaging:7
With such a unique product, creating a package that works well is essential for getting this out in the stores. If you go too extreme you completely lose your older Whole-Foods market, but if you go too natural you miss out on the energy drink market and purgatory yourself. This can of Vanilla Nut Case does not innovate, but does not misstep either. Still, as a design and color scheme goes, this can would not appeal to younger energy drinkers, but would look decent for an older and more affluent generation. They quickly advertise they are fair trade and very upscale, what with an exotic tribal pattern on top, lots of health badges and health info. It is a good thing they are going to be selling these in upscale markets, as I dont think this product would ever fly in convenience stores. Although they advertise they have boosted caffeine, I think it is a misstep that they don’t put their caffeine content on the can, as most of their consumers would be curious – and very conscious of what they eat.

Website:8
This is a decent enough website, giving all the information you need with only a little fuss. The UI works, although I wonder about putting their products in little stamps and promotional blocks, rather than emphasizing the menu. Still, it is a pretty impressive design, using navmenu as a software too for their dropdown menus, and keeping their images small and download friendly.

There is more information than you could want to read on every coffee energy drink they make, from a comparison chart to an explanation of what fair-trade means. This is not a bad thing, as I wold always like to have too much information on a drink and their company than too little. I might not head to here just for fun, this site is much more than just a business card, but a very professional and clean mix of photoshop skillz and decent HTML code.