Its hard coming up with cool new XTREME brands for energy drinks – what with all the good EDGY names, like Who’s Your Daddy, GRRL Power, Dicken Cider, and the rest. Also hard if finding the right packaging for those subversive types. Something that say you are too cool for the rest of the population, but still maintaining some integrity.
Bad Boy energy drink, co-founded by 2 guys who had prominent jobs with Arizona Tea and Sobe, fails miserably. Really, except for a decent flavor, there is not much going on here with this not-so Bad Boy. The packaging is really goofy, the name does not inspire an in-your-face attitude as much as a badly-drawn-face attitude. There is no way to drink this an not look like a dork.

Packaging:5
While the big goofy face might be amusing at first, the big goofy badly drawn illustration just does not work. I think they were going for extreme, but all they got is just a dumb face. I did like how they put the label on the right way so it faced outside while drinking, and that they double faced the can, but no listing of caffeine anywhere. They did a decent job with their Bad Girl energy drink can, I think because the quality of the art was that much better or at least more over the top.

Taste:7
After one pop of the top, you would never expect that this would taste as good as it does. Not that it is fantastic, but certainly drinkable. This has a non harsh blue raspberry flavor to it, completely enjoyable and completely unexpected. I found I could drink quite a few of these if I found them inexpensively.

Nutrition/Buzz:5
If you are looking for a read Bad Boy of an energy drink, you won’t find it here. This is about as run-of-the-mill energy drink as you will find, with the usual undisclosed “proprietary energy blend” with taurine, glucoronolactone, the usual RDA of vitamin B complex and tons and tons of preservatives. So if you are looking for an empty 220 calories with a very mild buzz, this is the can for you. If you are looking for something with an explosive amount of energy, a drink full of nutrition and vitamins, something to make you feel alive inside, so somewhere else.

Website:8 badboyenergy.com
Nice job with this company, choosing a simple HTML layout rather than trying to be cool and hip with the flash. The menu is decent, offering nice info without getting silly with games or screensavers. There is lots of business info and sports stuff – and the code is very nice and clean too. While there is nothing impressive or really standout with the site, you could see the company is on the site constantly, and uses it to it’s full advantage to keep suppliers, distributors, and consumers aware of what is going on.