I have heard of this drink but have never seen this – until Drake at beverageboutique.com brought me a can. This excited me a whole lot more than it should – not because of its power or energy, but because I could think of no worse idea than a blue jeans themed energy drink. Think about this for a second. How could you possibly come up with a marketing package which would fit with blue jeans energy? Does it taste stone washed? Will it have rivets on it or come wrapped in denim and zippers like an old Rolling Stones record?
And why of all things would you pick blue jeans as an energy drink statement? Mind you , in the right hands, blue jeans can be the epitome of sexiness, outrage, controversy and bravado. If you pull it off this drink could be very very cool. Even the Style Examiner thinks jeans are still very fashionable. But this poor thing can’t even get close – with a horrible design, crappy flavor and no energy.

Packaging:2
So here it is, a can using dark orange with a picture of an unbuttoned pair of blue jeans on them. This whole can uses just the orange, black and blue color for everything – and has this big stupid picture of an unbuttoned pair of jeans on them. Nothing provocative is popping out of the pants – not even sure if the pants are being worn by anyone…
Other things that do not bode well: The fonts chosen are about as sucky as you can get, utilizing a mix of Times and a stretched arial – was this designed in microsoft paint? We also have a big badge with a winged lion – with the energy drink name around it for no reason at all.
Although, even with the right layout and good font choices, nothing could negate the fact that most of the can is made up of a photograph of someone’s pants.

Nutrition/buzz:2
On reading about this drink, one of the things that I was most put off by was the lack of buzz in this can. It was even more disheartening when I found out exactly how little caffeine there was. Taurine Rules found 75mg, but I think he (unfortunately) found a 16oz of this can, because mine listed only 35.7mg of caffeine in the 8oz can. Yes – read that right – 37.5mgs. You could find more caffeine in a can of diet coke than this waste. And why is is a waste? Because of the 7mg of taurine? It seems there is 110 calories in this little can. Its not ALL bad, as they put lots of vitamin B and used real sugar to make this. But for all intnts and purposes, a Dr. Pepper is stronger than this stuff

Taste:2
Overly sweet orange flavored club soda. This tastes like someone forgot to add the flavor and made up for it by dumping in as much sugar as they could before the water was over-saturated. I took from the color of this drink ( bright florescent orange) that this would be orange flavored, not blue jeans flavored. Don’t ask how I know what blue jeans taste like – but I do. It might have a little orange flavor in it, but it really does not even register.