and no – this is not me in the video…
Best Slogan Ever!
If you are fortunate to live in an urban area, you can find your booty sweat with this great tag line:
“a delicious and bump up struttin’ energy drink that will pump up a brotha’s ass right-pronto. This swill will crank yo’ metabolism up skippin’ right over jiggy to straight G-pimp level, word to your mutha. Brothas will be layin’ down the 2-3 on the wiggy jig focusing the energy flow into cold-face benjamins that will fill yo’ pimp pockets to burstin’. Damn straight! Booty Sweat will keep a brotha pitchin’ straight game all night to the baby-dolls.”
Not if you go to suburban malls, where the slogan might be too much for your white-bread farm-girl vocabulary to get the joke ( sarcasm noted). In rural stores there is the complete lack of slogan.
The new comedy-satire “Tropic Thunder” with Ben Stiller, Jack Black and Robert Downey, Jr.promoted this energy drink, which was a first for Boston America, the ones responsible for all those wrapped cans in Spensers and Hot topic. Unlike all those other flavors though, this energy drink flavor is not one of their usual mixes that they slap a label on, but an entirely new flavor that they slapped a label on.
Taste:7
This drink is supposed to be the sweat off Ben Stiller’s character Tugg Speederman’s butt. However, I found it tasted nothing like butt sweat, and instead uses Boston America’s latest flavor, a cherry blend that is very tasty and very soda-ish. It did not have much of a bite at all, and went down as smoothly as a nice cherry soda. While it is a little syrupy, for a novelty energy drink this is completely drinkable. For only having 4 real energy drinks in their line, Boston America did a great job producing this new flavor.
Packaging:7
I have a hard time with the way Boston America labels their cans. Somehow coming up with a shrink wrapped label seems to be cheating, and not like producing a real energy drink. Boston America makes so many drinks though, I can see why their business model would be prohibitively expensive if they actually printed out cans as opposed to printing and shrink wrapping designs to a plain aluminum can. I still love the art for this can, looking very goofy,and definitely get the joke. I had to see this movie after receiving the drinks, and loved the commercial for it even more. The can is different in that no other energy drink that I know of has a Restricted label on the can because of violence and drug use.
Nutrition/Buzz:5
All of Boston America’s products have the same Buzz/Nutrition. They make these products as one-offs or promotional materials, so they don’t spend that much time doing innovation. They only have one drink printed on a can ( Duff energy drink made to look like a can of Duff Beer) and this is the only one of the 15 drinks they have done which does not use one of their basic orange/bubblegum/melon flavors all their other drinks have. According to their rep, this has the “standard” amount of energy ingredients, which can be presumed to be 80mg of caffeine, 600-1000mg of taurine and a the usual blend of EDM (energy drink mixers – b vitamins, Ginseng, caffeine from guarana) . Because they made this buzz to be just the same as every other energy drink, the buzz for this is pretty minimal too. The high fructose corn syrup helped the buzz a bit, but also would lead to a crash if you had a couple of these.
Website:7
The site features a different can than I got hold of, in that this one lists the drink as belonging to alpha-chino, the awesome character in Tropic Thunder. This is a great fictional meta site – completely working the joke. Basically, the whole site is a well designed page with a link to a very clever video usin some really cool flash techniques to use dynamic images. While there is really nothing to this site, the video gimmick is clever enough to make this site a definite visit if you liked the movie.
As a novelty this would be a fun thing to impulse buy as you are grabbing the latest movie at Sam Goody’s, but I would not go out of your way to get hold of a can.