Now, I found this drink at a 7-11 in Virginia, and got it with the understanding that it makes absolutely no sense whatsoever. What does jimi have to do with anything energy related? I pictured him on baggies, shrooms, and all things musical. But buzzed on caffeine? Please. This drink even pisses off Flea from red hot chili F*(@ers , but it is not like you can find a group that decides to sue Showtime for stealing the 80s slogan Kalifornication in high moral regard. A big portion of the proceeds from every sale are donated to the MusiCares Fund.
According to their press release, “A strong supporter of The Liquid Experience Group, Janie Hendrix, President of Authentic Hendrix says:We, at Authentic Hendrix, are delighted to be doing business with The Liquid Experience Group.” They recently sponsored other truly weird cross breed hybrid groups, such as The Hip Hop Chess Federation; a non-profit organization that uses music, chess and martial arts to promote unity, strategy and non-violence.
Packaging:7
Not bad, but this is really the best you could do? There is almost a stock illustrator file of Jimi, used with his signature over the side. After all the innovative and unique things possible with energy drink designs, They opted for something simple and understated – 2 things that usually does not come to mind when thinking of Jimi’s music. This is all OK, but not nearly as cool as they should have let themselves go.
Taste: 8
This drink is truly fantastic. The taste is strong and and sweet, very fruity and Gummy. The Voodoo Vibe was very sweet and satisfying – with little aftertaste or syrupiness. Not a 9 or 10 because there was nothing truly remarkable or unique about it, just very solid.
Buzz/Nutrition: 7
This drink is packed full of the good stuff. Nearly 2000 mg of taurine, the usual EDM, and almost 200mg of caffeine. Problem is with the over 240 calories you gotta consume to get it – what the heck did they put in here to crank 240 cals in here, liquid pork??
Well, if consuming a candy bar sized snack into your energy drink does not bother you, then this would be a fine drink. Not amazing or superspecial, but a decent one to add to the shelves.
Kind of a shame though, if Any drink was to be full of gonzo spirit and crushed ganja, this one should be right there along with a Hunter S. Thompson energy drink or Bill Burroughs alcoholic energy shooter. – I felt a little disappointed it was not even hinted with poppy seeds, super high caffeine content, sage and peyote residue. You could have a lot more fun with the EDM choices out there than the usual blah mix they used for this one.
Website: www.jimihendrixliquidexperience.com : 4
For such a great cause and tasty drink, this is really a bad bad website. Looks like they spend about a dozen hours in flash – and even dealing with the Hendrix’s estate did not seem to help them with getting images, video or even music to help the site along. One horrible zyop sound was all you get – and not even with any consistency. The drink might be tasty, but the website forgot to turn the amp on.