Many people ask me why – since I have reviewed hundreds of energy drinks, why is it I have never covered Red Bull. Red Bull is one of the first energy drinks out there in this country, and certainly the most popular energy drink on the planet. Its flavor is copied a thousand times by most major manufacturer and is still the company most beverage companies are trying to compete with.
That is one of the big reasons why I appreciate Red Bull Cola, which shows that even in a company with only two products, they can still innovate and expand their line , not content to sit on its laurels. They made this drink as healthy and complex as a cola can, which has both some positives and negatives. If you are expecting Coke or Pepsi, you are going to be frustrated by this one’s lack of High Fructose Corn syrup chemical lab flavor. Instead, you can taste all of this drink’s unique tastes, using everything from cinnamon to Cocoa leaf. One of the more interesting things this drink can do is sit next to the Guru and Kaboom drinks in your local natural foods market.
My only problem with this cola is that it is not what we have all known and fallen in love with Red Bull for. Red Bull is not all natural, but we don’t care. Red Bull is loaded with caffeine, and has the cache and cool to make it one of the most popular drinks there is. Cola drinkers are a very finicky bunch, and I don’t think even the mighty Red Bull has the cool to rock the cola drinkers or the buzz for energy drinkers.
Nutrition/Buzz:7
This thing is missing a good number of ingredients from Red Bull. Gone is the taurine, gone is even the Austrian pedigree, as this drink is not even really made by Red Bull. This is instead made by Swiss company Rauch Trading AG. This is fillede with all natural ingredients, and a ton of spices to make this drink taste this way. Couple things that also makes this nice from an energy drink standard is that their caffeine comes from coffee and there was absolutely no crash.
According to edjunkie, this has between 45 and 48 mg of caffeine per 12 oz can. You have 130 calories – so this is about on par with a 12oz can of Coke or RC Cola. While I was hoping more from something from Red Bull, I am content with it as a cola.
Taste:9
This is definitely one of the drinks that you either think is absolutely fantastic or like the worst part of an Bull’s ass. I fall in the category of amazing – although this is truly hit or miss. I loved how I could taste all the ingredients, from the licorice kola nut, lemon/lime, clove, cinnamon, cardamom, pine, corn mint, vanilla, ginger, mace, cacao, licorice, orange, to the mustard seed. It would be easy to dismiss those who don’t like this taste as unwashed rubes who can’t give up their cans of chemicals, but that would not be nice. While this drink is no substitute for a can of coke, it is light years tastier than the Blue Sky and Hansens varieties you could find on your Whole Foods shelves. While this
packaging: 5
This is a great take on the classic Red Bull can, which I have some real problems with. Like the classic Red Bulls, this one does not list the caffeine or the amounts of the other ingredients. Other than the calories and sodium, it is up to you to find out what is all in here. This can is about as blah as you can get – and like other Red Bulls, is what I judge as an average for all other energy drinks to follow. If energy drinks list ingredients they are better – if they print their fonts corse then this they get lower. While not bed this can is not good either.
Website:9
Less Rain did a great job on this site, looking great and working well too. It looks like there is not much to the site, but there is a ton of stuff on the backend I was expecting much more of a major corporate site than this, or a much more goofy stupid offensive “gives you wings” animated mess – which makes this treat of a website soo nice to visit. If you like the drink you will love the site.