“If you’re giving it everything you’ve got and throwing caution to the wind knowing if you get knocked down you’re going to get back up and keep pushing till you reach your goal then you’re ready for a Throwdown Energy Drink!”

That’s about the only writing on the can – and I feel ready to take on an urban assault while drinking it too! This is the real deal – a big bad ass energy drink, that tastes and looks like it too. Great can and great image works to make for an exciting energy drink. This one has a very unique flavor as well as a load of sugar and a crapload of caffeine!
This drink ties itself into the MMA fighting arena, creating a whole kick your ass culture where the energy drink is just one area of their whole fighting arena, which includes a store selling mats and gloves, training centers, and macho superstars.

Buzz/Nutrition:9
240mgs of caffeine and a ton of sugar will keep you going for some time. Especially because it seems like there is 2 servings in a can, or around 480 mgs in the 16oz can.  Of course Cott would never put that much in any of their drinks – and it was just a typo on the can.  Still, 240mg in the can is pretty dang good – and it has all the other energy ingredients such as  taurine and B vitamins, but does not need the odd herbs from exotic places to help sell it. I did like that in their full-calorie version was sweetened with glucose-fructose syrup as opposed to the high fructose I expected to see.  This will keep you up and moving for some time.

Taste:7
My 11 year old summed it up best. I was searching for what this reminded me of for a long time. Finally I gave up and gave my eldest son a sip (yes, just a sip – he is youn enough that I dont want to have to support his caffeine addiction too) and he found it – sour gummi worms! It is a very unique taste – not like red bull clones at all. I could definitely do one of these instead of reaching for candy. Thing is, is a sugary candy drink fitting into their image of a hard hitting power drink?

Packaging: 9
OK -here is where Throwdown shines! Distressed fonts, big “destroy” style logo that looks like a leftover from some post apocalyptic disaster movie. If Quake or even Doom needed an official drink, I would go here, rather than hit up mountain dew for another stupidly colored mountain dew wannabe. Great color and great colored liquid. I wish this one would grow into more stores and develop into something big!