My first time I tried the Rip It line, I was not hat impressed. Their main flagship product drink seemed like a knock off of red bull, and the design of the can was a major turn off. Well, I am a converted man now! And while not so impressed with all of their flavors, when they have it right, they have it right! For price and caffeine content, Not choosing a Rip it Atomic Pom will be very hard indeed.

and I now am the proud owner of almost a case of the stuff. Walking into my local Walmart, they had a HUGE display of these for 2$ a four pack, and a coupon on the box itself was for an additional dollar off, making these puppies a quarter each – an absolute steal! So I have all the varieties to try out now, and have a stocked cabinet in case I start feeling drained. Fortunately, the flavor of this is so good that I will happily grab one of these for months, as they taste so dang good too.

Produced and distributed by National Beverage Corp., maker of Shasta and Faygo, the creators of this beverage come from a very interesting family. Its not at all surprising that this tastes so much like pop then, seeing as they are born and bred from a very traditional soda company, with more than 1500 employees. This drink goes down VERY easy, and the crave for more of it happens early. I can easily see myself becoming a junkie for this stuff, buying lots when the price is low and getting me hooked, then jacking it up to 5$ a can and have me robbing WalMarts for their rip it stash.

Taste:
Supposedly has the taste of pomegranate, but I would go with the taste of red pop. Not really friut, but not really cream soda – just a strong sweet fake berry flavor. Not that this is bad by any means, I found it to be new and refreshing. It is a bit sweeter and less tart than a real juice blend would be.

Buzz/Nutrition:6
You will never confuse this with a Steaz drink, its a soda pop – but a darn tasty one at that. An 16 ounce can of Rip It Energy Fuel contains 208 milligrams of caffeine, and here’s 2000 mg of taurine in here too – and a whole host of preservatives and crap just in case you were drinking anything actually healthy. It does have 0 calories, so why knock it just because of all of the ingredients like EDTA, which if not used with their other ingredient of of Sodium benzoate, can cause a highly flammable carcinogen called benzene in your can. It has all sorts of other goodies, like glyceryl abietate (used in makeup to keep oil from separating). So it might not be healthy or anything, but the buzz was immediate and very strong, and the crash is gradual but noticeable.

Website:9 http://www.ripitenergy.com/
Its a nice clean site – looking very clean and very well developed, from a UI perspective. Its a mix of HTML and flash, as opposed to going very heavy on the techno – which I completely expected from the cheapo can design. If only they hired the same design firm to make the cans that made the site, they could charge a whole lot more for their drink and pull themselves from the bargain basement shelves.